It’s critical to have the right tactical storytelling objectives if you want to achieve your strategic objectives. Never lose the plot.
In collaboration with NAA USA, NAA Denmark, NAA UAE, NAA Austria, NAA Belgium, NAA Portugal & NAA Spain
The fundamental dictate of instrumental rationality is this: Align your actions with your objectives. Your storytelling should be done rationally – purposefully with clear objectives in mind. I will illustrate why it’s critical to have the right tactical storytelling objectives, if you want to achieve your strategic objectives (e.g., get the client, motivate your team, whatever). I will help you think systematically about aligning your actions – getting your story straight. Never lose the plot.
Neil Bearden is Associate Professor of Decision Sciences at INSEAD and runs Plot Wolf Pte Ltd.
Moderator: Charlotte Mason (EMBA 07D) is a Venture Partner at Antler and Startup Bootcamp Director at INSEAD.